Everybody who is interested now knows that the little pueblo blanco just four kilometres away from us is no longer a pueblo blanco but a pueblo azul. People are flocking to see the blue walls. The village is thriving. Restaurants and bars full to bursting. What a turnaround for an unknown village in a forgotten valley.
When rumours of Sony Pictures’ idea to paint Juzcar blue were whispered in the narrow alleys of the Alto Genal villages, I confess to being somewhat disgruntled that our mayor had not been more proactive in seeking ways to promote our village, Cartajima.
But, when I see what has happened to Juzcar – the crowds and mindlessness of it all – I am pleased we remain pristine and off the beaten track. How sad that prosperity comes at such a price. How interesting that people will travel miles just to see the blue walls of Juzcar. How illuminating that a simple gesture by a multinational corporation has such an effect on a tiny village in the middle of nowhere. How tragic that people will come to this quiet valley for a movie sensation but not for the nourishing peace of the mountains, the sweet chestnut forests, and the gentle traditional villagers.
Whilst the peace may no longer be available in Juzcar, Cartajima remains untouched by it all.